The brand will see three new product categories on the market
FOR IMMEDIATE RELEASE
Contact: Sondra Contino, Lawless Entertainment, (949) 419-6156, [email protected]
Los Angeles, CA, October 2, 2018 – Lawless Entertainment is thrilled to announce the conclusion of three licensing and merchandising deals for The Swan Princess. The deals are with Pixsona, Star Cutouts, and Graphics and More.
Pixsona will develop high-end fleece blankets that will be sold on Pixsona.com and throughout the United States.
Star Cutouts will develop cut-out mannequins featuring the Swan Princess characters that will be sold throughout North America.
Graphics and More will develop t-shirts, clothing, jewelry and accessory items utilizing the characters from The Swan Princess movies that will be sold worldwide.
The Swan Princess started as a 1994 animated, musical, fantasy film based on the ballet “Swan Lake” and followed the love story of Odette, The Swan Princess, and Prince Derek. The adventures of Princess Odette and Prince Derek have continued with seven fully animated sequels.
“The growth for the Swan Princess brand, in the last year, has been explosive,” says Seldon Young, creator and owner of The Swan Princess. “These amazing licensees are a significant part of satisfying the increasing demands of our Swanderful fans, for new and exciting products.”
“The continuing expansion of the Swan Princess brand worldwide is exciting,” says Cathy Malatesta, President of Lawless Entertainment. “With yet another film in the works, you can expect to see more merchandise hitting the shelves soon!”
“Star Cutouts is excited to finally be working with Swan Princess and the amazing imagery that is coming to life. Now children can have the Princess or Prince at their next event,” says Steve Hoagland, International Licensing and Sales Director of Star Cutouts.
“Very exciting times as we expand our licensing brands and optimize the personalization marketplace with Swan Princess blankets,” says Kyle Turner, VP of Pixsona.
“Graphics and More is proud to become part of The Swan Princess family,” said Heather Dykes, Co-founder and Chief Awesomeness Officer of Graphics and More. “We believe that the fun products we create for The Swan Princess will appeal to the myriad of fans across the globe.”
Lawless Entertainment represents worldwide The Swan Princess brand for licensing, merchandising and publishing (except for India, Sri Lanka, Bangladesh, Myanmar, Indonesia, Thailand, SEAsia, Philippines, Greater China and North China).
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Notes to Editors:
About Lawless Entertainment
Lawless Entertainment is a Los Angeles-based company that creates, co-produces, distributes and markets both animated and live-action programming throughout the world for both film and television that is headed up by President Cathy Malatesta. Lawless works with content providers and has relationships with top film, television, home video, online and mobile distribution entities throughout the world.
For more information contact Sondra Contino at (949) 419-6156 or visit www.lawlessent.com.
About The Swan Princess
The Swan Princess is one of the strongest animated Princess franchises in the world! It was the #1 selling video in the United States upon its original release and with its sequels has sold millions of DVDs globally. Distributed by SONY Pictures Worldwide, the original film was one of the last animated feature films to be made entirely of the traditional hand-drawn animation. With the addition of its sequels, The Swan Princess is one of only a few major franchises with 8 or more 80-minute length movies. Swan Princess Partners continues to focus on creating and producing family content that is value driven, which has resulted in a huge base of fans throughout the world who remember the films fondly and can sing, by heart, many of the fantastic songs from the series, including the Golden Globe nominated song of love lasting “Far Longer Than Forever.” They constantly find millennials who proclaim that “I grew up with The Swan Princess!” and they are excited to learn that the company is continuing to tell her stories.
Pixsona, official home of the Pixel Fleece. With the highest resolution fleece blanket on the market and our personalization technology, everyone can cerate their one of a kind masterpiece!
About Star Cutouts
Star Cutouts is international with offices in the US and UK and licenses from around the world for both cardboard cutouts and fun face masks which make every party POP with excitement.
About Graphics and More
Graphics and More is a state-of-the-art maker of thousands of products including car accessories, apparel, home goods, novelty jewelry, gifts and more!