Lawless Entertainment Concludes Deal with MSMG on Behalf of The Swan Princess

The deal includes t-shirts, hoodies and more apparel items

Contact: Sondra Contino, Lawless Entertainment,
(949) 419-6156, [email protected]

Los Angeles, CA, September 26, 2018 – Lawless Entertainment is pleased to announce the conclusion of a licensing deal with MSMG for The Swan Princess. The deal includes various items in the apparel category including t-shirts, hoodies and more.

MSMG has teamed with apparel manufacturer INX Printing, Haaseline Entertainment and CPG Product Placement Group to bring apparel to retail with Swan Princess and it’s many characters.

The Swan Princess started as a 1994 animated, musical, fantasy film based on the ballet “Swan Lake” and followed the love story of Odette, The Swan Princess, and Prince Derek. The adventures of Princess Odette and Prince Derek have continued with seven fully animated sequels.

“It’s swanderful having MSMG on our licensing team,” says Seldon Young, creator and owner of The Swan Princess. “The Swan Princess brand is growing dramatically all over the world. As we continue to attend exhibitions our fans will love these products!”

“Swan Princess has an exciting long-term plan in the works, coupled with a proven management team and we want to be a key part of the merchandising success going forward,” says Michael Cragan, chief executive officer, MSMG. “Partnered with our consortium at MSMG, including manufacturing/distribution, sales and our promotional background, our goal is to bring lots of fun and unique programs back to retail.”

“Fans worldwide will adore these t-shirts, hoodies, and more!” says Cathy Malatesta, President of Lawless Entertainment. “With yet another film in the works, you can expect to see more merchandise hitting the shelves soon!”

Lawless Entertainment represents worldwide The Swan Princess brand for licensing, merchandising and publishing (except for India, Sri Lanka, Bangladesh, Myanmar, Indonesia, Thailand, SEAsia, Philippines, Greater China and North China).

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Notes to Editors:

About Lawless Entertainment
Lawless Entertainment is a Los Angeles-based company that creates, co-produces, distributes and markets both animated and live-action programming throughout the world for both film and television that is headed up by President Cathy Malatesta. Lawless works with content providers and has relationships with top film, television, home video, online and mobile distribution entities throughout the world.

For more information contact Sondra Contino at (949) 419-6156 or visit

About The Swan Princess

The Swan Princess is one of the strongest animated Princess franchises in the world! It was the #1 selling video in the United States upon its original release and with its sequels has sold millions of DVDs globally. Distributed by SONY Pictures Worldwide, the original film was one of the last animated feature films to be made entirely of the traditional hand-drawn animation. With the addition of its sequels, The Swan Princess is one of only a few major franchises with 8 or more 80-minute length movies. Swan Princess Partners continues to focus on creating and producing family content that is value driven, which has resulted in a huge base of fans throughout the world who remember the films fondly and can sing, by heart, many of the fantastic songs from the series, including the Golden Globe nominated song of love lasting “Far Longer Than Forever.” They constantly find millennials who proclaim that “I grew up with The Swan Princess!” and they are excited to learn that the company is continuing to tell her stories.

About MSMG
MSMG has teamed with apparel manufacturer INX Printing, Haaseline Entertainment and CPG Product Placement Group to bring apparel to retail with Swan Princess and it’s many characters.

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