Suzy’s Zoo Announces Deal with Bei Lu (Shanghai) Sales Co., Ltd.

Contact: Sondra Contino, Lawless Entertainment,
(949) 419-6156, [email protected]

San Diego, CA / Hong Kong, August 5, 2014 – Lawless Entertainment and Dina Asia Pacific Co. Ltd. are pleased to announce the conclusion of a deal with Bei Lu (Shanghai) Sales Co., Ltd. on behalf of Suzy’s Zoo. Lawless Entertainment is the worldwide agent for Suzy’s Zoo, and Dina Asia Pacific Co. Ltd. represents Suzy’s Zoo for licensing and merchandising in China, Hong Kong and Macau.

Bei Lu developing toddler products and requires that all products fulfill the highest safety standards in all categories. With over 20 years experience in the baby products segment and more than 5 years of sales and marketing experience in China, Bei Lu touts an extensive distribution network.

Bei Lu will utilize the characters from Little Suzy’s Zoo to develop a comprehensive line of baby apparel and accessories including outerwear, backpacks, bibs, baby slings, sleeping bags, mittens, sock, etc. as well as a line of maternity and baby products to include mummy bags, bathing caps, bathtubs, finger nail clippers, combs, bottles, pacifiers, bowls, spoons, cups, teethers, bedding linens, blankets, pillows, and health products such as thermometers, shampoo, lotion and more.

Merchandise created by Bei Lu will be sold through flagship online stores as well as specialty stores in China.

“It will be wonderful to see mothers and their babies and families in China bringing Suzy’s Zoo into their lives. We hope they will be making friends with the characters very soon!” says Suzy’s Zoo creator, Suzy Spafford.

“We are happy to have Bei Lu as the licensee of one of the key merchandise categories of the Suzy’s Zoo brand for the China market,” says Rachel Lai, Director of Dina Asia Pacific. “We believe families in China will love the cute characters of Suzy’s Zoo.”

“We are confident that the China marketplace will fall in love with these adorable Suzy’s Zoo maternity and baby products, just as so many other parts of the world have already,” says Cathy Malatesta, President of Lawless Entertainment. “Suzy’s Zoo is a proven success worldwide and we look forward to expanding our successes to China.”

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Notes to Editors:

About Lawless Entertainment
Lawless Entertainment is a Los Angeles-based company that creates, co-produces, distributes and markets both animated and live-action programming throughout the world for both film and television that is headed up by President Cathy Malatesta. Lawless works with content providers and has relationships with top film, television, home video, online and mobile distribution entities throughout the world.

For more information contact Sondra Contino at (949) 419-6156 or visit

About Dina Asia Pacific Ltd.
Dina Asia Pacific Co. Ltd. is a Hong Kong registered company specializing in licensing, publishing and marketing services for the Asia Pacific markets. Dina Asia Pacific Co. Ltd. provides leadership knowhow, network development as well as licensing consultancy services to animation companies and intellectual property owners.

For more information contact (852) 3569 1585 or email [email protected].

About Suzy’s Zoo
Suzy’s Zoo was established in 1968 by award-winning San Diego artist, Suzy Spafford. Deriving from Suzy’s own childhood memories, it evokes the spirit of a time when kids werefree to explore their surroundings and have adventures of their own making.

The stories begin when Suzy Ducken and her next-door neighbor Jack Quacker decide to build a tree fort in the big old tree between their houses. Their nearby neighbor Corky Turtle is the ballast of the group with his scientific and practical ways of making things work. Suzy’s best-friend, the girly and opinionated Emily Marmot, is the comedy relief, with the redeeming quality of ALWAYS bringing the refreshments for their adventures. Jack, the leader of the group, has a burning desire to be able to fly all over Duckport and the entire Beak Isles. Ever-impatient, he is always trying out a device to get him airborne. Suzy is the straight-man in the group, with her even temperament and diplomatic ways. But she has her moments of frustration, too—especially about Jack. Tagging along is the pesky but lovable Ollie Marmot, Emily’s twin. Ollie competes with Jack for speed and bravado. Their adventures are about invention, involvement, cooperation, sharing, and exploration—and involve junkyards, tools, dirt, attics filled with old stuff, school, family, chores, the other interesting characters in the town of Duckport, and a sense of belonging to a widely mixed community of animal folk.

There is another character group in Duckport—the little toddler duck Witzy and his stuffed animal friendsBoof, Patches, Lulla and Ellie Funt. Witzy is Jack Quacker’s young cousin. Witzy’s adventures are mostly limited to his backyard where he is watched over by his mostly-unnoticed momma. And there is a third character set-Wags and Whiskers, all about dogs and cats, and centers around a shaggy sheepdog Kirby Harrington and his nemesis Natasha, the way-too-cool black and white kitty. Each character set featureswell-drawn illustrations of personable (mostly!) characters to create a familiar-seeming and friendly universe.

There are many superb licensing partners that sell Suzy’s Zoo images on such products as infant clothing, greeting cards, bedding, books, tableware and games. These products can be found in the mass market as well as in specialty stores.

For more info visit or

About Bei Lu (Shanghai) Sales Co., Ltd.
Bei Lu (Shanghai) Sales Co., Ltd. is a joint venture of Bellcot Corporation of Japan and Shanghai Sunjai Trading Co., Ltd. that was initially created to handle the sales and marketing of baby products in China.

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