FOR IMMEDIATE RELEASE
Contact: Sondra Contino, Lawless Entertainment, (949) 419-6156, [email protected]
New York, USA / Tokyo, Japan, August 14, 2014 – Nutri Ventures, the first entertainment brand that encourages healthy eating in kids ages 4-8, is pleased to announce the appointment of d-rights Inc. to represent the brand in the Pan Asian territory.
NUTRI VENTURES: THE QUEST FOR THE 7 KINGDOMS follows the daring journey of heroic Theo, Lena, Ben and Little Nina, who have never known food – only Genex 100, the synthetic creation of the nefarious and ultra-rich Alex Grand. But Theo learns the truth about real food and its importance, and sets off on a quest to discover seven kingdoms where real food remains and bring nutrition back to their world. As they journey, Theo, Lena, Ben and Little Nina – accompanied by their adorable furry friend Guga – gain Nutri-Powers, the benefit of food exaggerated as a super power, and band together to rescue the seven kingdoms and defeat Alex Grand.
The NUTRI VENTURES: THE QUEST FOR THE 7 KINGDOMS animated series is broadcast in more than 28 countries worldwide and recently surpassed 1 million viewers on Hulu in the US. Additionally, the brand recently received the highest possible rating by Common Sense Media, a leading review site for parents and families.
d-rights will handle all publishing, toys, licensing and merchandising for the brand in Thailand, Indonesia, India, Philippines, China, Singapore, Malaysia, and South Korea.
d-rights targets the launch of “Nutri Ventures” in Fall/Winter 2014 for the Asian market. The program will include marketing at various touch points to kids including web sites, mobile apps, social media, educational materials, and retail shops to enhance awareness and popularity for the animation and to raise the awareness of healthy eating.
“Nutri Ventures is spreading the message about the importance of healthy eating in children worldwide,” says Cathy Malatesta, President of Lawless Entertainment. “This partnership with D-Rights will further that message, and impact millions of children in the Pan Asian region.”
“We believe, that with the help of D-Rights, Nutri Ventures will grow in Asia Pacific Region on all business areas,” says Rui Lima Miranda, Co-Founder Partner of Nutri Ventures. “We’ll promote healthy eating habits thought Entertainment, associating good feelings with healthy food.”
“There is huge potential in Nutri Ventures and we are very excited to expand the property into Asia to make it a big success,” says Takaaki Nakazawa, Vice President, International division of d-rights.
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Notes to Editors:
About Lawless Entertainment
Lawless Entertainment is a Los Angeles-based agency that creates, co-produces, distributes and markets both animated and live-action programming throughout the world for both film and television and represents properties for licensing and merchandising. Lawless Entertainment is headed up by Cathy Malatesta and works with intellectual property owners and content providers and has relationships with top film, television, home video, online and mobile distribution entities, retailers and licensees throughout the world.
For more information contact Sondra Contino at (949) 419-6156 or visit www.lawlessent.com.
About Nutri Ventures
Nutri Ventures Corp., which produces NUTRI VENTURES: THE QUEST FOR THE 7 KINGDOMS, has entered into partnerships with ministries of education and health around the world, as well as with the World Health Organization, with which it offers educational content for free to public education systems.
Internationally, NUTRI VENTURES: THE QUEST FOR THE 7 KINGDOMS increased audience share by 7.9% on the Disney Channel in Spain, and grew audience share by 25% on SBT in Brazil. In Portugal, the NUTRI VENTURES Virtual World has registered more than 100,000 users – a massive 33% share of children aged 4-10 with Internet access.
In addition to the debut on Hulu, kids can become their own Nutri-Heroes online with the Nutri Ventures Virtual World at www.nutri-ventures.com/us. Parents and educators can also visit the site to discover ways to teach children about the importance of nutrition and nutritional habits.
For more information, visit www.nutri-ventures.com.
Owned by Mitsubishi Corporation, d-rights is known for producing animation brands for boys that are popular around the world, such as the Beyblade series, B-Daman series, and Scan2Go series. d-rights furnishes every part of content creation, including product marketing and related animation production, rights management, finance, and licensing. Over 50 of their animation titles have been shown internationally. In the Japanese market, d-rights fully produces content-related products for sale in convenience stores from the planning stage to manufacturing, sales, and promotion. They also hold the license for Japan’s professional basketball league, the “BJ League.” Additionally, they operate a content rights management system called “Media Asset Management (MAM).”
For more information, visit http://www.d-rights.com.