Lawless Entertainment Concludes Deal with on Behalf of Swan Princess

Sondra Contino, Lawless Entertainment, (949) 419-6156, [email protected]

Los Angeles, CA, September 25, 2017 – Lawless Entertainment is thrilled to announce the conclusion of a deal with for the popular children’s property, Swan Princess. The deal will see develop and promote licensed re-loadable GPR Debit and Credit cards worldwide. is a licensed, financial services program, that uses branded content to issue licensed re-loadable GPR Debit and Credit cards to customers and consumers, via geo-targeted marketing through assorted social media channels. These cards are backed by VISA and/or Master Card and can be used (once loaded) anywhere those cards are accepted. is the #1 originator of bank accounts in the USA via their proprietary smartphone app, and on a typical day they issue over 1,000 licensed GPR Debit cards, (their record is 7,200 in a single day.)

They partner with the most famous brands (more than 200) in the world and issue Visa/MasterCards with those brands’ logos and artwork. (e.g. DreamWorks, Fox, NISSAN, Hasbro, etc., etc.).

Lawless Entertainment worked closely with Linda Castillon, Senior Vice President of Licensing at, and she is thrilled to see this deal come together!

The Swan Princess started as a 1994 animated, musical, fantasy film based on the ballet “Swan Lake” and followed the love story of Odette, the Swan Princess and, Prince Derek. The adventures of Princess Odette and Prince Derek continued with five sequels. Sony Pictures Worldwide released a seventh film, The Swan Princes: Royally Undercover, in March 2017, and the eighth film is in production and will be released in early 2018.

All seven Swan Princess films will be featured on Hulu for the first time beginning this year. The first two films will debut in August 2017, with two additional titles to be added in November 2017 and three more to be available in February 2018.

“Swan Princess is a timeless fairy tale with dedicated and adoring worldwide,” said Catherine Malatesta, President of Lawless Entertainment.

“Our fans worldwide have been waiting for years for licensed product to come out. We are excited to give them this new opportunity with, ” says Seldon Young, creator and owner of The Swan Princess.

Lawless Entertainment represents worldwide The Swan Princess brand for licensing, merchandising and publishing (except for India, Sri Lanka, Bangladesh, Myanmar, Indonesia, Thailand, SEAsia, Philippines, Greater China and North China).

About Lawless Entertainment
Lawless Entertainment is a Los Angeles-based company that creates, co-produces, distributes and markets both animated and live-action programming throughout the world for both film and television that is headed up by President Cathy Malatesta. Lawless works with content providers and has relationships with top film, television, home video, online and mobile distribution entities throughout the world.

For more information contact Sondra Contino at (949) 419-6156 or visit

About The Swan Princess
The Swan Princess is one of the strongest animated Princess franchises in the world! It was the #1 selling video in the United States upon its original release and with its sequels has sold millions of copies globally. Distributed by SONY Pictures Worldwide, the original film was one of the last animated feature films to be made entirely of the traditional, hand-drawn animation. With the addition of its sequels, The Swan Princess is one of only a few major franchises with 8 or more 80-minute length movies. Swan Princess Partners continues to focus on creating and producing family content that is value driven, which has resulted in a huge base of fans throughout the world who remember the films fondly and can sing, by heart, many of the fantastic songs from the series, including the Golden Globe nominated song of love lasting “Far Longer Than Forever.” They constantly find millennials who proclaim that “I grew up with The Swan Princess!” and they are excited to learn that the company is continuing to tell her stories.

About is your personalized, mobile alternative to traditional banking. Our aim is to become the most recommended financial services company, by delivering our customers the means to conduct and manage all their financial transactions using a CARD and a smartphone. With thousands of designs from an enormous branded portfolio, ranging from Care Bears to the characters from Star Trek, we enable our members to express them selves through a card that represents what they love!

Pay with personality!

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