FOR IMMEDIATE RELEASE
Contact: Sondra Contino, Lawless Entertainment, (949) 419-6156, [email protected]

Los Angeles, CA, March 9, 2016 – On Monday, March 28, 2016, the First Family will host the 138th annual White House Easter Egg Roll, and more than 35,000 people will gather on the South Lawn to join in the celebrations.

To honor the final Easter Egg Roll of the Obama Administration, this year’s theme will be “Let’s Celebrate.” The event will feature live music, sports courts, cooking stations, storytelling and, of course, Easter egg rolling.
Headlining the main stage will be performers Idina Menzel, Silentó, Echosmith, Daya, and Trevor Jackson, as well as the cast of Sesame Street and Emcee Tommy McFly. These performers will be featured on the main Rock ‘n’ Egg Roll Stage and have combined for over two billion views on YouTube.

YooHoo & Friends is based on a highly successful range of collectible plush toys and other licensed goods including social expressions, stationery, apparel, bedding, books and more that feature rare or endangered animals from around the world. The brand embraces the ‘green’ message in line with global trends on conservation. It is YooHoo & Friends’ mission to deliver this ‘green’ message around the world.

Characterized by their big-eyes and bushy tails, there are five key characters: YooHoo the brave Bush Baby Monkey, Pammee the courageous Fennec Fox, Chewoo the trouble-making Red Squirrel, Lemmee the grumpy Lemur and Roodee the clever Capuchin Monkey, along with more than 50 additional characters – each of whom has their own personality and brings along a new destination to explore.

Founded in 1981, Aurora has headquarters in Korea, United States, the United Kingdom and Hong Kong, and has ascended quickly to become a respected leader in the toy and gift industry. Aurora created the international plush toy phenomenon - YooHoo & Friends™ - which has now sold over 40 million plush toys, and its corresponding, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike.

“YooHoo & Friends are continuing to win the hearts of children worldwide,” said Catherine Malatesta, President of Lawless Entertainment, YooHoo & Friend’s agent for licensing, merchandising, and publishing in North America. “Their fans will be thrilled to see them exploring around the White House Easter Egg Roll.”

To learn more about the Easter Egg Roll visit www.WhiteHouse.gov/eastereggroll. Tune in for live streams from the South Lawn on March 28, 2016 on WhiteHouse.gov/live. You can also join the conversation online using the hashtag #LetsCelebrate and get the latest updates by checking out Let’s Move! on Twitter and Facebook.

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