FOR IMMEDIATE RELEASE

On Monday, April 6th, 2015 - The First Family will host the 137th annual White House Easter Egg Roll, and more than 35,000 people will gather on the South Lawn to join in the celebrations. The theme for this year’s Easter Egg Roll is “#GimmeFive.”

As part of the fifth anniversary of the First Lady’s Let’s Move! initiative, Mrs. Obama is challenging Americans across the country to #GimmeFive things they are doing to eat better, be more active, and lead a healthier life. Individuals and families can get involved by sharing on social media five things they’re doing to be healthy and passing on the challenge to others with #GimmeFive. The #GimmeFive challenge has already begun, and it will be a fun and central part of this year’s Easter Egg Roll.

In support of Let’s Move!, the event will feature sports and fitness zones, cooking demonstrations, and Easter classics such as the egg roll and egg hunt, in addition to live music and storytelling.

YooHoo & Friends is based on a highly successful range of collectible plush toys and other licensed goods including social expressions, stationery, apparel, bedding, books and more that feature rare or endangered animals from around the world. The brand embraces the ‘green’ message in line with global trends on conservation. It is YooHoo & Friends’ mission to deliver this ‘green’ message around the world.

Characterized by their big-eyes and bushy tails, there are five key characters: YooHoo the brave Bush Baby Monkey, Pammee the courageous Fennec Fox, Chewoo the trouble-making Red Squirrel, Lemmee the grumpy Lemur and Roodee the clever Capuchin Monkey, along with more than 50 additional characters – each of whom has their own personality and brings along a new destination to explore.

Founded in 1981, Aurora has headquarters in Korea, United States, the United Kingdom and Hong Kong, and has ascended quickly to become a respected leader in the toy and gift industry. Aurora created the international plush toy phenomenon - YooHoo & Friends™ - which has now sold over 34 million plush toys, and its corresponding, interactive website (www.yoohoofriends.com), appealing to young children and tweens alike.

“Aurora World is excited to have our YooHoo & Friends participate in an event that encourages the next generation to live a healthier lifestyle,” says Michael Kessler, Senior Vice President of Sales and Marketing of Aurora World. “Our fans, both children and parents, will be eager to see their favorite characters supporting such an important cause.”

“YooHoo & Friends are continuing to win the hearts of children worldwide,” said Catherine Malatesta, President of Lawless Entertainment, YooHoo & Friend’s agent for licensing, merchandising, and publishing in North America. “Their fans will be thrilled to see them exploring around the White House Easter Egg Roll.”

This year’s White House Easter Egg Roll features five souvenir eggs. Four of the eggs are painted in festive colors – sea breeze blue, sunburst orange, petunia purple, and spring green. These eggs feature the stamped signatures of the President and First Lady on the back. The fifth egg, the “Bo and Sunny” egg, is a natural American Birchwood egg that is included only in the 2015 5-pack Collector’s Egg Set. This egg has the stamped “signatures” and “paw prints” of Bo and Sunny on the back.

To place your keepsake egg order, please visit easter.nationalparks.org.

To learn more about the Easter Egg Roll visit www.whitehouse.gov/eastereggroll. Tune in for live streams from the South Lawn on April 6, 2015 on whitehouse.gov/live. You can also join the conversation online using the hashtag #GimmeFive and get the latest updates by visiting Let’s Move! on Twitter and Facebook.

###