FOR IMMEDIATE RELEASE
Contact: Sondra Contino, Lawless Entertainment, (949) 419-6156, [email protected]
d-rights will help develop the Nutri Ventures brand by handling the television distribution as well as licensing and merchandising for various countries in the Pan Asian territory particularly in the Philippines, Indonesia and People’s Republic of China.
d-rights targets the launch of “Nutri Ventures” in summer 2016, firstly in the Philippines and China. As the brand also includes marketing materials at various touch points to kids including web sites, mobile apps, social media, educational materials, and retail shops to enhance awareness and popularity for the animation and to raise the awareness of healthy eating, d-rights will be expecting and searching for wider cooperation with relative partners in Asian markets.
NUTRI VENTURES: THE QUEST FOR THE 7 KINGDOMS follows the daring journey of heroic Theo, Lena, Ben and Little Nina, who have never known food – only Genex 100, the synthetic creation of the nefarious and ultra-rich Alex Grand. But Theo learns the truth about real food and its importance, and sets off on a quest to discover seven kingdoms where real food remains and bring nutrition back to their world. As they journey, Theo, Lena, Ben and Little Nina – accompanied by their adorable furry friend Guga – gain Nutri-Powers, the benefit of food exaggerated as a super power, and band together to rescue the seven kingdoms and defeat Alex Grand.
The NUTRI VENTURES: THE QUEST FOR THE 7 KINGDOMS animated series is broadcast in more than 32 countries worldwide and recently surpassed 3 million viewers on Hulu in the US. Additionally, the brand recently received the highest possible rating by Common Sense Media, a leading review site for parents and families. The series is also available on various digital platforms including Netflix, Toon Goggles, Future Today, PlayKids and more. Its Youtube channel has more than 10MM viewers worldwide.
”Entering in the Asian market was always a priority for Nutri Ventures. But we wanted to have the right partner, with the right expertise and attitude to help build the brand. We found that in d-rights and we are totally confident they will increase Nutri Ventures’ success even more!” says Rui Lima Miranda, Co-Founder of Nutri Ventures.
“Nutri Ventures is a great brand – and the only one in the world to encourage children to have a better and healthy diet. In most of the Asian countries especially in those developing countries, families and parents are still not aware of the importance of healthy and balanced eating habits. We do feel there is a necessity to introduce Nutri Ventures to Asian parents and kids although it may take time,” says Shuji Wada, President of d-rights.
Lawless Entertainment represents Nutri Ventures in North America for television distribution, licensing and merchandising as well as in Asia Pacific for licensing and merchandising.
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Notes to Editors:
About Lawless Entertainment
Lawless Entertainment is a Los Angeles-based agency that creates, co-produces, distributes and markets both animated and live-action programming throughout the world for both film and television and represents properties for licensing and merchandising. Lawless Entertainment is headed up by Cathy Malatesta and works with intellectual property owners and content providers and has relationships with top film, television, home video, online and mobile distribution entities, retailers and licensees throughout the world.
For more information contact Sondra Contino at (949) 419-6156 or visit www.lawlessent.com.
About Nutri Ventures
Nutri Ventures Corp., which produces NUTRI VENTURES: THE QUEST FOR THE 7 KINGDOMS, has entered into partnerships with ministries of education and health around the world, as well as with the World Health Organization, with which it offers educational content for free to public education systems.
Internationally, NUTRI VENTURES: THE QUEST FOR THE 7 KINGDOMS increased audience share by 7.9% on the Disney Channel in Spain, and grew audience share by 25% on SBT in Brazil. In Portugal, the NUTRI VENTURES Virtual World has registered more than 100,000 users – a massive 33% share of children aged 4-10 with Internet access.
For more information, visit www.nutri-ventures.com.
d-rights Inc., assumes a key role in the global content business. Co-owned by Asatsu-DK Inc.(ADK) who distributes popular titles including “Yu-Gi-Oh!”, “Doraemon” and “Crayon Shinchan“ and Mitsubishi Corporation(MC), d-rights is one of Japan’s leading international producers and distributors of animated content. d-rights manages the full content business value chain from financing, production, distribution, marketing and licensing. Its library of nearly 1000 episodes features some of the most recognizable brands such as “BEYBLADE”, “B-DAMAN” and “Scan2go”. Over 50 of their animation titles have been shown internationally.
For more information, visit http://www.d-rights.com.