Lawless Entertainment Appointed Worldwide Representatives for Cheer Channel, Inc.

Contact: Sondra Contino, Lawless Entertainment, (949) 419-6156, [email protected]

Los Angeles, September 11, 2012 – Lawless Entertainment is delighted to announce their appointment as worldwide representative for Cheer Channel, Inc.

Lawless Entertainment will represent Cheer Channel, Inc. for all publishing, licensing, merchandising, and program sales of existing content including Secret Diary of an American Cheerleader, a Cheer Channel original webseries produced specifically for cheerleaders and tween and teen girls. Additionally, Lawless will develop, secure financing, and aid in the production of future drama and reality projects for film and television.

Cheer Channel, Inc., is the premier online destination for the athletes and fans of the spirit industry reaching audiences through streaming content on the web as well as via Cheer Channel TV on the Dish Satellite Network and the FilmOn broadcast network. CEO and founder, Cindy Villarreal, is a former Dallas Cowboys Cheerleader and NBA Dallas Maverick Dancer and NFL Executive. She is the founder of Proformance Sports Marketing and Entertainment in Austin, Texas. Aside from being a respected leader and major influence in the growth and popularity of the sport of cheerleading, she is also a public speaker, writer and author of the best-selling book, “The Cheerleaders Guide to Life”.

CCI’s programming currently offers live and taped coverage of global cheer events and competitions, lifestyle programming dealing with fashion, travel, health and fitness, weekly videos, industry news and updates, photos, comic strips, animation, entertaining and informative articles, interviews with celebrity cheerleaders, behind-the-scenes with teams and coaches, cutting edge mobile technology, original scripted and unscripted web series, and a rich interactive community across all social media platforms. “Secret Diary of an American Cheerleader” the first scripted web series from CCI, received more than 675,000 views on YouTube in its initial 6-week run.

“I have known and admired Cathy over the many years we have spent in the television industry both in production and distribution,” says Lance H. Robbins, President of the Cheer Channel and Cheer Channel Digital Entertainment. “We look forward to working with her and her talented team to license and expand our brand around the globe”. Robbins is a former President of Saban Entertainment and executive with the Fox Family Channel, and has produced hundreds of hours of network and cable television movies and series.

“We are honored to work with Cindy and Lance on this fantastic project,” says Cathy Malatesta, President of Lawless Entertainment. “Cheerleading in film and television is not only a part of American popular culture, but extends to cheerleaders and fans in more than 100 countries around the world”.

* ENDS *

Notes to Editors:

About Lawless Entertainment
Lawless Entertainment, a Los Angeles-based company that creates, co-produces, distributes and markets both animated and live-action programming throughout the world for both film and television that is headed up by President Cathy Malatesta. Lawless works with content providers and has relationships with top film, television, home video, online and mobile distribution entities throughout the world.

For more info contact Sondra Contino at (949) 419-6156 or visit

About Cheer Channel, Inc.
The Cheer Channel is the premier online news entertainment network for the millions of cheerleaders, athletes, dancers and fans of the spirit industry. An interactive, multi-platform and social media destination, Cheer Channel provides the latest emerging media technology to provide live and taped coverage of cheer events, trends, fashion, health, games, travel, music, education, original programming, and branded, advertiser-supported Web series for cheerleaders of all ages. Cheer Channel Partners include teen giant Alloy Entertainment and Alloy Digital (, DoSomething.Org, Union Square Marketing, and Lightwire Media.

For more information about Cheer Channel, Inc. visit

Quick MessageQuick Message
For more information, please contact us

11279 Dona Lisa Drive
Studio City, CA 91604
[email protected]
tel: 310-694-3414
fax: 310-295-9453

* required
Send Message