The line will include a variety of eco-friendly spiked plush pet products

FOR IMMEDIATE RELEASE
Contact: Sondra Contino, Lawless Entertainment, (949) 419-6156, [email protected]

Los Angeles, CA, May 22, 2018 — Biff the Dog® branded pet products are coming to a store near you! The highly developed Biff the Dog brand has a PAWSitively lovable vibe. Our cute pooch with the spiked collar resonates with kids everywhere by exemplifying the attribute everyone loves in their own pets — unconditional love.

Since Biff the Dog is known for sporting his signature plush spiked collar, his sub-brand pays tribute to this feature in Biff’s new SPIKED! by P.L.A.Y. line. Now pets of all sizes, ages and breeds can unleash their inner Biff with this adorable array of spiked plush products, including eco-friendly beds, toys and collars. The collaboration with P.L.A.Y. (Pet Lifestyle And You), a premier pet products manufacturer and Certified B Corp, allows pet parents to feel confident in these durable and playfully designed products that have been thoughtfully made with sustainable materials.

The products are in production now and will be available this August on PetPlay.com and BifftheDog.com, and in local boutiques shortly after. Come check them out at the Licensing International Expo in Las Vegas in May, where Lawless Entertainment is featuring Biff the Dog at Booth A92. Please contact Sondra Contino or stop by booth A92 to schedule your meeting.

Lawless Entertainment represents Biff the Dog worldwide and is seeking licensing deals, as well as direct-to-retail opportunities with retailers worldwide. Lawless will also seek co-production financing for the property.

“We are delighted to cobrand Biff’s unique spiked designs with the unparalleled quality standards and sustainability of Pet Lifestyle And You. This is an exciting collaboration! P.L.A.Y. has won many awards for their green initiatives and gained accolades for their support of animal welfare causes. Their PAWsome team is composed of wonderful people and a super cool pug,” says Tracy Calvert Ambrose, Chief Creative Officer of Biff the Dog.

“P.L.A.Y. is very excited to partner with Biff the Dog®, especially since his message of universal love and acceptance aligns with our belief in helping animals of all breeds and sizes,” said Will Chen, Founder and Managing Director at P.L.A.Y. Pet Lifestyle and You. “By leveraging our experience and success in delivering high-quality and sustainable products to pet parents, we were able to bring this unique SPIKED! by P.L.A.Y. collection to market. We hope this is just the beginning of our adventure together, as we see a lot of creative opportunities to expand this line down the road.”

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About Lawless Entertainment
Lawless Entertainment is a Los Angeles-based company that creates, co-produces, distributes and markets both animated and live-action programming throughout the world for both film and television that is headed up by President Cathy Malatesta. Lawless works with content providers and has relationships with top film, television, home video, online and mobile distribution entities throughout the world.

For more information, contact Sondra Contino at (949) 419-6156 or visit www.lawlessent.com.

About Biff the Dog
Biff the Dog® is a children’s property created and illustrated by artist Tracy Calvert Ambrose, whose talented team of creative, industry-leading professionals has developed the brand for an animated television series. The comedic adventures feature Biff and his merry band of fuzzy friends on mighty missions to help diverse creatures in need. Follow along as Biff’s magical spiked collar lights up to alert him that someone needs help. We find Biff leading the pack that includes his tomboyish tiger BFF Tammy TomKat, his street-smart Hispanic amigo Rollo Boing, and his little cousin, the shy Bella Pooch. Biff and friends learn valuable lessons of empathy and acceptance in the adventures targeted to children ages 5–7. Set in the colorful, multicultural city of San Francisco, the series delivers a positive message in each episode through themes like “don’t judge a dog by his collar” and “learn to celebrate differences.”

The TV series adventures are based on Biff’s children’s books:
• Biff and the Magic Collar by scriptwriter Robert Chiappetta
• Biff Learns a Lesson by scriptwriter Robert Chiappetta
• Biff and the Slam Dunk Funk by Emmy Award winning scriptwriter/producer Michael Maurer

An animated series bible, with many additional story ideas and fun animal characters exemplifying Biff’s acceptance and empathy themes, is also available for review in Italian, Japanese and English.

Biff the Dog Brand — Target Market: Kids of all ages
Biff’s Story Adventure Series (sub-brand) — Target Market: Ages 5–7
Biff’s SPIKED! products (sub-brand) —Target Market: Pet lovers of all ages

For more information, please visit BifftheDog.com.

About P.L.A.Y (Pet Lifestyle and You)
P.L.A.Y. is the creator and designer of stylish and eco-friendly pet bedding and toys. Inspired by Momo, the Chief Pug Officer, as well as our office dogs, P.L.A.Y. strives to create pet products that are unique and tailored to discerning pet parents who are looking for products that are not only great for their dogs and cats, but also tastefully designed for their humans and responsibly made, from both environmental and social perspectives. To view P.L.A.Y.’s complete line of award-winning products, visit PetPLAY.com.