The Los Angeles – based agency will represent the brand worldwide, with the exception of North America
FOR IMMEDIATE RELEASE
Contact: Sondra Contino, Lawless Entertainment, (949) 419-6156, Sondra@LawlessEnt.com
Los Angeles, CA, April 24, 2017 – Lawless Entertainment is proud to announce their appointment as the worldwide (except North America) representatives for licensing, merchandising, and publishing for the I Love Las Vegas brand.
The iconic I Love LV® brand is already established within the Las Vegas marketplace throughout the Las Vegas Strip. Existing merchandise covers a broad selection of categories and includes apparel for adults, children and infants; accessories including phone and tablet covers, golf accessories, games, mugs, shot glasses and much more. All categories are available for licensing and merchandising.
Lawless Entertainment will further promote and market the existing brand recognition as well as the allure of Las Vegas worldwide to establish the brand on an international basis. Lawless is seeking out licensing deals, as well as direct to retail opportunities with retailers throughout the world.
Alex Nicole, Brand Ambassador of the I Love LV® brand added, “We are excited to work with Lawless Entertainment not only because of their professional expertise and successful experience in the licensing industry, but because they also have a complete understanding of our international audience and our company’s global vision.”
“This brand has already proven itself to be an iconic and remarkable success,” says Cathy Malatesta, President of Lawless Entertainment. “We are thrilled to work with Ray and Alex Nicole to further introduce this top destination brand to the worldwide marketplace.”
Notes to Editors:
About Lawless Entertainment
Lawless Entertainment is a Los Angeles-based company that creates, co-produces, distributes and markets both animated and live-action programming throughout the world for both film and television that is headed up by President Cathy Malatesta. Lawless works with content providers and has relationships with top film, television, home video, online and mobile distribution entities throughout the world. Additionally, Lawless is known in the international licensing and merchandising marketplace, where they have concluded numerous deals for their various clients.
For more information contact Sondra Contino at (949) 419-6156 or visit www.lawlessent.com.
About The I Love LV® Brand
The I Love LV® brand is considered to be one of the most iconic destination brands in the world.
With over 45 million visitors and over 60 billion dollars in revenue to the City of Las Vegas, I Love LV® is destined to become one of the most important merchandise brands globally.
For More Information on I Love Las Vegas, go to: http://www.ILoveLVBrand.com.