FOR IMMEDIATE RELEASE
Contact: Sondra Contino, Lawless Entertainment, (949) 419-6156, Sondra@LawlessEnt.com
Los Angeles, CA, March 27th, 2017 – Lawless Entertainment is delighted to announce their appointment by Swan Princess Partners as representatives for licensing, merchandising and publishing for The Swan Princess brand. Lawless Entertainment will represent the property worldwide (except for India, Sri Lanka, Bangladesh, Myanmar, Indonesia, Thailand, SEAsia, Philippines, Greater China and North China).
The Swan Princess started as a 1994 animated musical fantasy film based on the ballet “Swan Lake” and followed the love story of Odette, the Swan Princess and, Prince Derek. The adventures of Princess Odette and Prince Derek continued with five sequels. A seventh film, The Swan Princes: Royally Undercover, will be released by Sony Pictures Worldwide on March 28th, 2017.
Lawless Entertainment will further exploit the existing brand recognition as well as the classic story of The Swan Princess an international basis. Lawless will seek out licensing and publishing deals, as well as direct to retail opportunities with retailers around the world.
“We have an enormous amount of support from the hundreds of millions of passionate Swan Princess fans and we are so excited to have Lawless Entertainment on board to help extend the brand’s reach with licensees and publishers,” says Seldon Young, creator and owner of The Swan Princess.
“The Swan Princess has already proven itself to be a remarkable success,” says Cathy Malatesta, President of Lawless Entertainment. “We are extremely excited to work with Seldon Young and his team to bring The Swan Princess and its wonderful characters into the homes of families everywhere.”
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Notes to Editors:
About Lawless Entertainment
Lawless Entertainment is a Los Angeles-based company that creates, co-produces, distributes and markets both animated and live-action programming throughout the world for both film and television that is headed up by President Cathy Malatesta. Lawless works with content providers and has relationships with top film, television, home video, online and mobile distribution entities throughout the world.
For more information contact Sondra Contino at (949) 419-6156 or visit www.lawlessent.com.
About The Swan Princess
The Swan Princess is one of the strongest animated Princess franchises in the world! It was the #1 selling video in the United States upon its original release and with its sequels has sold millions of DVDs globally. Distributed by SONY Pictures Worldwide, the original film was one of the last animated feature films to be made entirely of the traditional hand-drawn animation. With the addition of its sequels, The Swan Princess is one of only a few major franchises with 8 or more 80-minute length movies. Swan Princess Partners continues to focus on creating and producing family content that is value driven, which has resulted in a huge base of fans throughout the world who remember the films fondly and can sing, by heart, many of the fantastic songs from the series, including the Golden Globe nominated song of love lasting “Far Longer Than Forever.” They constantly find millennials who proclaim that “I grew up with The Swan Princess!” and they are excited to learn that the company is continuing to tell her stories.