Lawless Entertainment Concludes Deal with MyLocker on Behalf of Geronimo Stilton

FOR IMMEDIATE RELEASE

Contact: Sondra Contino, Lawless Entertainment, (949) 419-6156, sondra@lawlessent.com

Los Angeles, CA, February 25, 2016 – Lawless Entertainment announces the conclusion of a deal with on-line E-Commerce shopping platform MyLocker for the popular children’s brand Geronimo Stilton. The deal will see MyLocker develop a webstore where consumers can personalize a line of apparel and consumer products created with a selection eye-catching Geronimo Stilton’s branded art.

Customers will have the ability to select the Geronimo Stilton art of their choice, and then place it on a variety of more than 500 products for men, women and children including apparel, blankets, mugs, bags, tablet and laptop sleeves, and more.

Lawless Entertainment is the appointed (exclusive) North American licensing agent for Atlantyca Entertainment’s popular children’s book series Geronimo Stilton. Launched in 2000 by leading Italian publisher Edizioni Piemme through a series of children’s books, Geronimo Stilton is a famous Mouse-author/newspaper editor who writes amusing adventures steeped in suspense and healthy values for children the world over

“MyLocker is proud to partner with the well-respected Geronimo Stilton brand, and provide its fans with new and unique product offerings,” said Robert Hake, CEO of MyLocker.

“We are so happy to see these high quality products available to Geronimo Stilton’s fans,” says Cathy Malatesta, President of Lawless Entertainment.

*ENDS*

Notes to Editors:

About Lawless Entertainment
Lawless Entertainment is a Los Angeles-based company that creates, co-produces, distributes and markets both animated and live-action programming throughout the world for both film and television that is headed up by President Cathy Malatesta. Lawless works with content providers and has relationships with top film, television, home video, online and mobile distribution entities throughout the world.

For more information contact Sondra Contino at (949) 419-6156 or visit www.lawlessent.com.

About Atlantyca Entertainment
A trans-media entertainment company, Atlantyca Entertainment maintains Production & Distribution, Licensing, Publishing and Foreign Rights sales divisions. The company maintains and manages the IP rights for the Geronimo Stilton brand and all of its franchises. Atlantyca is the co-producer of “Geronimo Stilton” the animated series featuring the adventures of the most famous mouse journalist. Seasons 1 and 2 have been sold in more than 130 countries around the world.

Atlantyca’s Production & Distribution arm is producing 26 x 22 min. of “The New Adventures of Geronimo Stilton”, a co-production with France’s Superprod along with the participation of RAI and France TV for 2016. In addition, the company is currently in production on its new animated comedy adventure series “Bat Pat” (52 x 11min.) with co-production partners Imira Entertainment and Mondo TV. “Bat Pat” is a spooky animated adventure-comedy that proves the supernatural isn’t always evil – just misunderstood. Rai Fiction (Italy) and RTVE (Spain) are broadcast and participation partners with delivery scheduled for the end of 2015.

Atlantyca’s distribution arm represents a growing library of entertainment properties for children which includes “The Fixies”, “Taka & Maka”, “Dive Olly Dive”, “Nutri Ventures” and “Bolts and Blip.”

The Licensing division manages the international licensing initiatives for all the “Geronimo Stilton” and “Bat Pat” brands and any character spin-offs.

Atlantyca’s Foreign Rights division is specifically dedicated to securing sales of publishing rights for the Geronimo Stilton books and over 1700 additional titles for other IP owned properties, boasting 6.000 granted agreements for translations in over 46 languages.

MEDIA CONTACT FOR ATLANTYCA: Sabrina Propper at spropper.rpipr@gmail.com or 818-515-5798.

About MyLocker
For the past 10 years, MyLocker has created a strong presence in the online shopping market. MyLocker has created its unique E-Commerce Platform to host and fulfill online, on-demand ordering. While initially a screen printer, MyLocker’s ownership saw that the need in the market was for smaller, on-demand offerings to online consumers instead of traditional bulk purchases with storage, handling and inventory headaches. MyLocker created its E-Platform that could connect the purchaser at home directly to its state-of-the-art production equipment. The resulting technology has provided efficiencies and near perfect quality in decorating products, as well as delivery.

MyLocker currently powers over 100,000 active individual web shops and performs all of the decorations internally at its city block sized Detroit-based facility. MyLocker currently employs over 200 hard-working Detroiters.

For more information, please contact Matt Novello at matt@mylocker.net or visit www.MyLocker.net.

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