FOR IMMEDIATE RELEASE
Contact: Sondra Contino, Lawless Entertainment, (949) 419-6156, [email protected]

Los Angeles, June 5, 2014 – Lawless Entertainment is delighted to announce their appointment as representatives for television distribution, licensing and merchandising in North America for YooHoo & Friends.

YooHoo & Friends is based on a highly successful range of collectible toys and other licensed goods including social expressions, stationery, apparel, bedding, books and more that feature rare or endangered animals from around the world. The concept embraces the ‘green’ message in line with global trends on conservation. It is YooHoo & Friends’ mission to deliver this ‘green’ message around the world.

Characterized by their big-eyes and bushy tails, there are five key characters: YooHoo the brave Bush Baby Monkey, Pammee the courageous Fennec Fox, Chewoo the trouble-making Red Squirrel, Lemmee the grumpy Lemur and Roodee the clever Capuchin Monkey, along with more than 50 additional characters – each of whom brings along a new destination to explore.

YooHoo & Friends was created by Aurora World Corp. and has sold more than 34 million units worldwide. There are more than 4,000 SKUs including social expressions, stationery, apparel, bedding, books and more that feature rare or endangered animals from around the world. YooHoo & Friends was the featured toy in McDonald’s Happy Meals throughout Europe in 2013.

The YooHoo & Friends animated series consists of two seasons of 52×11 minute episodes each and airs in 40 countries worldwide.

YooHoo & Friends will be featured at Booth E75 at this year’s Licensing International Expo held in June in Las Vegas. Lawless will work to produce an extensive range of licensed products including toys, games, arts and crafts, apparel, costumes, homewares, stationery, novelty items and more.

“We are very excited about our expansive partnership with Lawless Entertainment,” says Michael Kessler, Aurora’s Senior Vice President of Sales and Marketing. “We look forward to working in concert with Lawless Entertainment in broadening the YooHoo & Friends brand and portfolio of licensed products.”

“YooHoo & Friends is a unique brand that both entertains children as well teaches them the importance of protecting the environment so that their favorite animals can flourish,” says Cathy Malatesta, President of Lawless Entertainment. “We are thrilled to be a part of this already successful brand, and to further introduce it to North America.”

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About Lawless Entertainment
Lawless Entertainment is a Los Angeles-based agency that creates, co-produces, distributes and markets both animated and live-action programming throughout the world for both film and television and represents properties for licensing and merchandising. Lawless Entertainment is headed up by Cathy Malatesta and works with intellectual property owners and content providers and has relationships with top film, television, home video, online and mobile distribution entities, retailers and licensees throughout the world.

For more information contact Sondra Contino at (949) 419-6156 or visit www.lawlessent.com.

About YooHoo & Friends by Aurora®
Founded in 1981, Aurora has headquarters in Korea, United States, the United Kingdom and Hong Kong, and has ascended quickly to become a respected leader in the toy and gift industry. Aurora created the international plush toy phenomenon - YooHoo & Friends™ - and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike.

For more information, visit www.yoohoo.auroraworld.com.